Who The Duck Are We?

What the Duck is That was born out of Jeep adventures, a rebellious sense of humor, and a whole lotta love for rubber ducks. We're a small, family-run brand built for the loud laughers, off-road riders, and the “don’t tell me how to act” crowd.

We're proudly American and unapologetically patriotic—military families, vets, and first responders hold a special place in our hearts. This brand is our way of bringing smiles, laughs, and a little ducking chaos to the community that means everything to us.

Around here, we believe in two things:
🦆 Ducks make everything better
🚙 And life’s too short for boring merch.

From sarcastic stickers to bold-as-hell tees, our gear is made for Jeep lovers, road warriors, and everyone who’s just a little bit ducking different.